What is MCP?

Model Context Protocol (MCP) is an open standard that lets AI applications securely connect to external data sources and tools.

Through the MobileAction MCP server, an AI assistant can:

• Query MobileAction API data directly, without writing an integration first
• Pull live data from your MobileAction account, including keyword rankings, download and revenue estimations, reviews, creatives, and Apple Ads campaign reports
• Discover available endpoints and their parameters as it works
• Help you write and test code for MobileAction API integrations

The MCP server is additive to the REST API, not a replacement. Use MCP for exploration, analysis, and ad hoc questions. Use the REST API for production pipelines, scheduled jobs, and BI integrations. Both draw from the same data.

Requirements

• An active MobileAction API Solutions plan.
• Your MobileAction API key.